top South Australia is relatively authentic and unspoilt compared to some other tourism destinations. Why do we need ourist development – can people just appreciate us the way we are?
• One of the most consistent messages from the past twenty years of SATC market research is that potential visitors “do not perceive that there is enough to see and do in South Australia”. Such consumer perceptions need to be addressed in order to encourage people to come and spend money in South Australia. • This is best achieved by leveraging our existing strengths and attributes. For example, one of the State’s main strengths is its reputation for wine. The State is also aiming, through the State Food Plan, to significantly increase the export value of primary production through such things as encouraging value-adding and opening up new market outlets. • This provides an excellent opportunity to achieve synergies between wine, food and tourism. Food can complement the State’s reputation for wine and enhance visitors’ ‘gourmet’ and learning experience. Conversely, South Australia’s reputation with visitors in this regard will help position the State in the wine and food export market
