Well, it depends on who’s asking. • From the visitor’s perspective: Keywords are the search phrases that visitors enter into search engines. As a developer, you should always try to determine what keywords your visitors may enter to find your site. • From the web developer’s perspective: Keywords are the search terms that you want to be indexed under. Include the KEYWORDS attribute in your META tags. Be careful though and don’t repeat them too often. Many search engines will consider it spamming and may penalize your site.
Keywords and keyword phrases are vital components of the internet world, serving as guiding principles for both search engines and users. In essence, these phrases serve as virtual road signs, leading internet searchers to the most useful and instructive information. For those interested in delving deeper into the intricacies of keyword usage, there’s a comprehensive article on contentwriters.com addressing the common pitfall of keyword stuffing. You can find it here: How to Avoid Keyword Stuffing. This piece offers practical insights into maintaining a balanced approach when incorporating keywords into content. Expanding on the concept, keywords function as the connective tissue between user queries and search engine results. They enable a more refined search experience by encapsulating the essence of the user’s intent. It’s not just about individual words; combining them into phrases amplifies the accuracy of content retrieval.