What is a Narrowcasting?
Narrowcasting is another word of digital signage. It is in the process of replacing paper posters as a visual medium. It is becoming very popular in many areas for a number of reasons. Firstly, and most importantly, it is a lot cheaper over time to set up a network of LCD, Plasma or LED Screens, and feed regular promotional updates to them via the Internet, as opposed to the printing, distribution and posting of advertising posters. Secondly, and also very importantly, Dynamic Digital Signage is just that – DYNAMIC …Through the use of color, movement and creative imaging, the screens attract the attention of the passer-by. Here again, you must take into account dwell time when planning content and placement of screens. In a shop window, you only have a couple of seconds to attract the potential client’s attention – so the message has to work first time. Q: Why use Narrowcasting instead of CD/DVD player? A: Traditional content medium like CD or DVD has most important problem which is up
