Earning web site visitors’ trust is one of the most crucial factors of online business success, and it’s more difficult than ever these days due to increasing instances of fraud and hacking. There is a relatively simple solution: use the most highly trusted EV SSL certificate, a product whose parameters were defined by Apple, Google, Microsoft, and Symantec, among others. The Extended Validation cheap SSL certificate can be issued after a check of your business’s legitimacy. These checks allow you to loudly and clearly state the legitimacy of your organization even to those who don’t understand web security. Nothing can be clearer that your browser approves of a site than the color green. This certification also allows you to present a dynamic trust seal on your site, presents your official business name in the address bar, and allows you to advertise to your customers that you are using the highest level encryption and business validation. This comforts web users, consciously and subconsciously, that not only they are secure with their confidential information while transmitting online, but they also can relax knowing they are dealing with an established and accredited online business platform.
EV SSL / Extended Validation SSL certificate assures users who access the web site see an EV SSL certificate which has been issued after a stringent and secure authentication or verification process. Employing an EV certificate will give the power of Green Address Bar to customers for trust and confidence throughout web sites and web stores. PayPal famously uses this same technology on all their web pages. Go Green is the newly introduced web security standard, via the nonprofit Certification Authority/Browser (CAB) Forum. It lets online web users know they can recognize the organization or business they are visiting. The Green Address Bar and seal includes identity verification and also includes company details.