What is Digital Signage?
Change the way your customers think, feel, act and decide. Digital signage is known by many names*, but all of them boil down to getting an electronic message to a display somewhere on the planet. Digital signage is already part of your life; it’s in airports, restaurants, banks, shopping malls, office lobbies, store aisles, casinos, post offices, and grocery store check-out lanes. Digital signage is very flexible. With a little help, you can set up a tailored network that meets your business needs and speaks specifically to your customers, employees, or guests.
In short, it refers to electronically controlled signs that you can update on-the-fly, without having to touch the physical sign itself. You can change the content quickly and inexpensively, and deliver targeted messages to hundreds or thousands of displays at once. These dynamic displays are often used to present a custom-tailored mix of informational and advertising content, including product promotions, timely news, and upcoming events. Digital signs are frequently located in crowded public venues, so the screens and content need to stand out. Accordingly, these networks were early adopters of large-screen LCDs, plasma monitors, front/rear projectors, organic LED (OLED), and holographic and 3D imaging technologies. For very simple applications, a digital sign might simply be a scrolling message board, but even those devices can display basic graphics and animation. Most digital signs are mounted on a wall, ceiling, shelf, or endcap, but the creative use of display technologies has l
Digital Signage is the new way of advertising, communicating and deploying information without the long-term expense and time of printing and producing physical sign itself. Digital signage encompasses a variety of different audio, visual and software technologies to control electronic signs which can be updated and scheduled with various content media from animations to still images.
Digital signage is a way of displaying information via a digital medium. So rather than using a wooden or plastic sign, which would have a static message, a business may use digital signage to have a screen displaying information that could shift regularly and on demand. Digital signage is a popular form of advertising as well, and is one of the fastest-growing forms of out of home advertising. Digital signage offers a wide range of advantages over traditional signage, from improved flexibility to a higher average return on investment. An example of out-of-home advertising digital signage that many people will have seen is the use of large screens displaying messages over businesses alongside an interstate or major roadway. Often these will be seen above a mall, or sometimes a car lot, giving information on the businesses that can be found within, and sometimes with specific deals highlighted. Events may also be displayed on this sort of digital signage, allowing it to act as a massive
Also known as a Visitor Information System, Digital Signage is a way of communicating messages on an electronic screen or digital sign. Changes can be made to the messages and images using digital signage software, without the need to modify the physical sign. The content on your digital can range from simple PowerPoint presentations, to scrolling messages, RSS feeds and moving images. You can choose to display TV channels, or play your own moving images. Digital Signage can be used for many different purposes, for example: In the foyer of a school or university to display messages to students In train stations to display arrival and departure times and any other messages In bars or restaurants to display music videos, advertising information In retail establishments to display in-store promotions In a corporate foyer/reception area to welcome clients and display corporate information The content can be displayed is many way, such as on a plasma or LCD display, through a projector onto
