What is marketing?
This is a very good question and the answer typically ends up (as it is in the aforementioned article) being a lot of tactics, like advertising, brand management, sales, service, pricing, email marketing, etc. That’s a good start, but far from complete. And that’s one of the problems with the web. There are lots of web sites out there with people claiming to be knowledgeable about marketing. In fact, if you go to search engines like Google and type in marketing, you’ll come up with over 16,000,000 web pages! By the time you’ve got that many people claiming to be experts in marketing, it’s difficult to even know what marketing means. MARKETING IS NOT TACTICS When most people think of marketing, they think of marketing tactics. People associate marketing with tactics, partly because they’re fun. Advertising is fun, promotions are fun, and so is sending out email campaigns and every other similar tactic. But tactics, while the most salient aspects of marketing, are similar to the tactics
A. Marketing is when the seller or estate agent (a) puts the property on the market; or (b) makes public the fact that the property is on the market. A property is put “on the market” when the fact that it is or may become available for sale, is advertised or otherwise communicated (in whatever form and by whatever means) to the public or to a section of the public by or on behalf of the seller.
