What is mobile marketing?
The importance of marketing lies in the fact that it allows you to build a market model and a psychological portrait of the client. In turn, the market model allows you to “see” the market with your own eyes, and therefore understand what it is. Through marketing, the “visualization” of the market takes place, learn more about content and social media marketing
Mobile Marketing is meant to describe marketing on or with a mobile device, such as a mobile phone (this is an example of horizontal telecommunication convergence). Marketing on a mobile phone has become increasingly popular ever since the rise of SMS (Short Message Service) in the early 2000s in Europe and some parts of Asia when businesses started to collect mobile phone numbers and push advertising content. Over the past few years SMS has become a legitimate advertising channel. This is due to the fact that unlike email over the public internet, the carrier who police their own networks have set guidelines and best practices for the mobile media industry (including mobile advertising). The IAB (Interactive Advertising Bureau) and the Mobile Marketing Association, have established guidelines and evangelized the use of the mobile channel for marketers. Mobile Marketing will increasingly move away from text based SMS to graphically rich ODPs (On Device Portal) based on Java ME.
