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What is semi-subliminal advertising and how does it differ from subliminal advertising?

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What is semi-subliminal advertising and how does it differ from subliminal advertising?

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Semi-subliminal advertising is the most easily remembered term that can be applied to the type of advertising that has previously and erroneously been labelled as subliminal advertising. See the Answer to question number one (above) for a more extensive answer. In short, semi-subliminal advertising can be perceived (though sometimes with some difficulty). By definition, one should not be able to perceive subliminal messages. The only exception would be when images are barely perceptible and presented at the borderline of perceptual ability. One might then expect to perceive such messages 50% of the time (but again with difficulty). Thus, the ads discussed on this site are semi-subliminal and not subliminal in nature.

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