Shaving gel is a lubricating product designed to be applied before shaving in order to soften the hair being shaved, along with moisturizing the skin and preventing the razor from dragging along the skin, potentially creating razor burn. It comes in tubs as well as cans, and is usually designed to foam into a thick, dense lather. Most companies which manufacture conventional shaving cream also make shaving gel, as many of the basic ingredients are the same, and some consumers prefer more options. As compared to shaving cream, shaving gel tends to be more efficient, because only a small amount is needed for each shave. This is because the consumer lathers the gel before or while he or she is applying it, rather than dispensing an already lathered product, as is the case with shaving cream. When dispensed in a can, shaving gel is kept under pressure so that it will dispense when needed. Shaving gel is also available in tubs into which the shaver can dip a hand or shaving brush.