What is the advantage of having exclusive rights?
In the business environment where competitiveness defines the existance of a business, you must have a unique model and set of attributes to survive and succeed. For your unique business it is important that you have an exclusive web-presence for it. Do you ever feel like having the same logo as the next door company? Absolutely not. Because it is your identity. Simmilarly your website is your identity. Designing and selling website is not same as selling shirts and trousers. It needs to be unique, it needs to be personalized, and it needs to be made useful and adaptable to your business. Otherwise it is a waste.