What is the scope of protection for a trademark?
Trademark rights in the United States are fundamentally concerned with: • Deception: Protection of the public from confusion, mistake, or deception as to the origin and/or quality of goods, services, or commercial identity arising from the use of a confusingly similar mark or name on the same or similar goods/services. • Goodwill: Protection of an owner’s investment in goodwill associated with the mark or name.
