What is ValueClicks value-proposition for its third-party online publisher partners?
Our publisher partners enjoy efficient and effective monetization of their online advertising inventory, including: representation by our direct sales teams in major U.S. and European media markets; participation in large-scale advertiser and advertising agency campaigns they may not have access to on their own; enhanced monetization through our campaign optimization technology; and, settlement services to ensure that publishers receive payment for the inventory utilized by advertisers. As we do not primarily own and operate websites that compete directly with our publisher partners for online consumers, we also act as a trusted partner in helping online publishers monetize their online audience and advertising inventory. We believe that the effectiveness of our online marketing services is dependent on the quality of our networks and our partner relationships. As such, we have established stringent quality standards that include publisher rejection from our networks due to inappropria
