What publications or articles should I read in order to gain a better understanding of the social norms approach?
Here are six key publications in the field of social norms. This selected, chronological listing of articles and books should provide the reader with a solid understanding of the theoretical framework of the social norms approach and its practical application to the field of health promotion. H. Wesley Perkins and Alan Berkowitz. (1986). “Perceiving the community norms of alcohol use among students: Some research implications for campus alcohol education programming.” International Journal of the Addictions, 21, 961-976. A seminal article in the field of social norms. These researchers found that most students on their campus overestimated their fellow students’ support of permissive drinking practices and that this overestimation correlated with drinking behavior. They suggested that correcting this misperceived social norm might reduce heavy drinking and related harm. Michael P. Haines. (1996). A Social Norms Approach to Preventing Binge Drinking at Colleges and Universities. Newton,
