What types of businesses do well as Profit Farmers?
Quite frankly, any business that has customers who pay for products or services with money do very well as Profit Farmers. With more and more businesses becoming commoditized, it’s less about how ‘special’ your business category is and more about how you effectively stand out in that category. As we covered in the previous section, Is This Right For Me?, getting your business to the next level is not about doing things as others in your industry do them. It’s not about keeping up or copying. It’s about differentiating to be the clear choice over all the other choices your prospects have and then owning that position in their minds. Some would tell you that this is the essense of image-building and branding. What they won’t tell you is that without holding image-building and branding accountable for producing measurable results, image-building and branding is just another huge waste of money. With all the trillions of advertising and marketing dollars spent in this area, if image-buildi
