Who qualifies as an executive coach?
At the moment, just about anybody. “I wonder about the vulgarization of coaching,” “I’m concerned about unlicensed people doing this.” – says Warren Bennis of USC’s business school. “The demand for Executive Coaches has skyrocketed over the past 5 years…. todays executive coach (EC) is intended to help leaders and potential leaders across the rocky, wild, and challenging road of organizational growth in todays dynamic and unstable work environment….” – The Society for Industrial and Organizational Psychology – American Psychological Association Executive Coaching is the only cost-effective way to reinforce new behaviors and skills until a leader is through the dangerous results dip.” Training and Development Journal. “Corporations believe that executive coaching helps keep employees and that the dollar investment in it is far less than the cost of replacing an employee.” Fitzhugh professor of Business Administration, Harvard Business School above two quotes from the recent TIME Mag
