Important Notice: Our web hosting provider recently started charging us for additional visits, which was unexpected. In response, we're seeking donations. Depending on the situation, we may explore different monetization options for our Community and Expert Contributors. It's crucial to provide more returns for their expertise and offer more Expert Validated Answers or AI Validated Answers. Learn more about our hosting issue here.
Why and how did Oxford decide to offer complementary and alternative medicine (CAM) products and services?
A. A marketing survey was performed in 1996. It showed that one-third of Oxford Members were already using some form of CAM. The survey also showed that almost three-quarters of the large groups enrolled in an Oxford product were interested in offering health plans with CAM services to their employees.