Why did GenArts acquire wondertouch?
When Katherine Hays joined GenArts as the CEO in 2008, she laid out a vision for accelerated growth via acquisition as well as organic product development. This path was specifically chosen to align with a growing momentum shift away from in-house visual effects development, and toward the standardization of tools from a trusted vendor. This acquisition of wondertouch, coupled with GenArts’ acquisition of SpeedSix Software Ltd and the additions to the GenArts executive team in 2009, is another key step toward realizing that vision because it not only gives us a respected product today, but it also provides an important core particle technology base upon which we can explore new and innovative products.
