Why did the Atlanta HardiPlank principles choose the gold market?
Market research showed, at the time, that there was great need for a fair and responsible local gold brokerage business to establish itself to help prevent consumers from being taken great advantage of by companies blasting mega-advertising campaigns on television – convincing consumers to send them their valuable gold and jewelry through the regular mail. It was obvious to EVERYONE the those who were desperate enough to do so would have absolutely no legal recourse should they end up being taken advantage of. Within just a few months of those television ads running all hours each day and night – complaints by the thousands were rolling into the news media by the thousands from families who were desperate from the failing economy who sent in thousands of dollars worth of valuable gold and jewelry – only to receive a check for less than twenty dollars in return. So that’s when the Atlanta HardiPlank folks placed their siding business on hiatus and did all they could to prevent other fam
