adidas AG strives to communicate with shareholders in a reliable, transparent and open manner. As, in general, the names and addresses of all shareholders are listed or need to be disclosed upon request, adidas AG is able to identify its shareholders and get in contact with them directly instead of via the depository banks. adidas AG is thus enabled to analyse the shareholder structure and activities more easily when conducting its investor relations work and may consequently increase its focus on the needs and requirements of its shareholders.