Why does fudge taste grainy?
The reason for the gritty texture is sugar crystallization. You can use marshmallow cream or cream of tartar to retard that. We knew from the start that was going to be an issue and we would have to address it. A lot of people have that impression. It’s not usually considered a sophisticated dessert. A lot of people are leery of buying fudge because it varies so much. But wouldn’t it be great to revamp everybody’s notion of fudge, to create a new concept of fudge? How is your fudge different? We learned a lot. We wanted to make a real creamy, delicious, soft, dark chocolate fudge that fit our personalities. We wanted the fudge to be fun and a great gift. Your packaging is sassy. On the outside of our box it says, “Get ready for a flippin’ fudge surprise!” Your tagline is “Life is fun … eat it up!” That explains the whimsical flavors, like Fuzzy Bubble and Island Retreat. It’s the way we live our life. We have traditional flavors like espresso, dark chocolate and peanut butter, but also
