Why have British Airways launched the site?
We fly hundreds of thousands of people between New York and London every year and we’ve been flying this route since 1946. So, there’s been a British Airways community of customers, crews and employees around New York and London for a long time. We wanted to create a genuinely useful service that unlocks this community’s vast store of expertise and makes it easy for all these groups to share their collective knowledge. A community website providing crowd-sourced recommendations seems a very natural thing for us to create.
