In order to ensure that you are consuming a safe and healthy beverage, POM Wonderful flash-pasteurizes all its flavors of pomegranate juice. Flash-pasteurization is a process that involves a short period of heating to ensure the elimination of any bacteria. Your safety is our highest priority. Flash-pasteurization also involves a period of rapid cooling in order to retain flavor and nutrients. Flash-pasteurization does not reduce the healthy antioxidants that are found in POM Wonderful pomegranate juice.