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Why is Southwest Airlines purchasing AirTran Airways?

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Why is Southwest Airlines purchasing AirTran Airways?

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We firmly believe that both AirTran Airways and Southwest Airlines are stronger together and can accomplish more growth faster than either can on its own. The Crew Members and shareholders of both companies, as well as the customers and communities we serve, will benefit from a stronger and more competitive airline network. For nearly 40 years, since its first flight on June 18, 1971, Southwest has been the most consistently profitable and successful airline in the U.S. AirTran, while a younger company, has been one of the most successful and celebrated airlines over the past decade. Southwest’s interest in acquiring AirTran is a testament to that success, and a tribute to accomplishments that we have collectively achieved through hard work and excellent service to our customers. We view this as the combination of two great airlines, each with unique strengths, each focused on creating value and providing excellent service to our customers. This combination will create an even stronger

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