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Why was the curve eliminated from the test strip and how did Roche determine the best test strip design?

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Why was the curve eliminated from the test strip and how did Roche determine the best test strip design?

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In market research that looked at different strip shapes and sizes, users considered the final end-dose design and size optimal, particularly when considering AST testing. Users find it difficult to do an alternative site test with a curved strip. Finally, it is easier for left-handed and right-handed people to use an end-dose strip.

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