Does it pay to increase marketing in an economic slowdown?
Despite rising commodity prices, rising fuel costs and increasingly budget conscious consumers, Kraft Foods, Hershey, Kellogg Co. and General Mills have all increased their marketing expenditures and advertising spends. According to recent financial statements, their investments are paying off in the form of greater-than-anticipated Q2 sales growth. Edie Streicher has joined The Spokane Home Builders Association (SHBA) as the Legislative Affairs Coordinator. U.S. Figure Skating has announced that Group Health has been named the official medical sponsor for the 2010 U.S. Figure Skating Championships in Spokane. Group Health will provide health care to the approximately 1,500 elite athletes, coaches, and officials who make the championships a reality. Group Health was the official medical sponsor when Spokane hosted the U.S. Championships in 2007. As the medical sponsor, Group Health’s medical team will be available from the first practices at 6am until after midnight, for 11 days and 10
