In addition to Referral Blast, we will be using other marketing methods (online and print) to increase website traffic. What is the best approach?
We generally advise our clients to first add the Referral Blast service and then incorporate the additional marketing services and/or campaigns. That way, their websites are already equipped with a word-of-mouth referral tool to ‘put legs on’ and take advantage of the new influx of traffic these additional services create. Better yet, you even benefit from the non-targeted portion of this new influx of traffic since many individuals will use Referral Blast to send your site to others they know will be interested (read: targeted visitors) before leaving your site. In this scenario Referral Blast is actually converting low-quality, non-targeted traffic into high-quality, targeted traffic.
