What can membership societies do to remain viable in the face of declining aging membership?
Existing societies with aging membership seem to be having a difficult time adapting to the content and economic realities of the internet because they need a significant number of members to support publication budgets of many thousands of dollars a year. Older members are used to paper journals and newsletters which are expensive to print and inaccessible to most of their potential audience, while younger people (and the increasingly large numbers of technically savy seniors) now access information quite differently. Since you can answer most questions on any topic no matter how esoteric for free in a matter of seconds using Google, journal content that is kept offline might as well not exist for an increasing proportion of the population. However lamentable this may be, it is a reality that must be recognized. There is, of course, a huge amount of valuable historical information that is not yet on-line. But it is sufficiently inaccessible and poorly indexed, and the content that is
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