What is the most effective way to uphold Hong Kongs image as Shopping Paradise for Genuine Goods?
Being the enforcement agency of intellectual property laws in Hong Kong, we understand that infringing activities cannot be eradicated by vigorous enforcement actions alone. As long as there are demands for infringing goods, pirates and counterfeiters can still find niches to survive. The public must be educated to respect intellectual property rights and refrain from buying infringing goods. Moreover, the government has to establish a strategic partnership with the IPR industry in fight against these illegal activities. With the collaborated efforts of the IPR industry, the general public and the enforcement agencies, infringing activities can be eliminated and Hong Kongs image as Shopping Paradise for Genuine Goods can be upheld.