What would replica sales for a cricket-crazy nation like India mean?
We see this category holding a huge potential in India. For the ODI team, we have the sky-blue uniform and related merchandise. We have also launched a new bold-blue kit today. What this means is an increase in cricket-related merchandise available with us at our stores. In the recent past, we have also launched cricket footwear like the Air Zoom Yorker for fast bowlers and the Air Zoom Opener for batsmen. Other products in the cricket range include performance apparel and accessories, Indian cricket replica jerseys, training gear, kit bags and backpacks. What was the need for the new uniform? The new ODI kit reflects the change in the sport as cricket has changed from Test to T20. It has technology features like our patented DRI-FIT technology and bolder colours. It is the result of extensive research done on and off the field by Nike designers. Some of the cricketers are associated with competing brands like Reebok, Adidas and Puma. As such, can you tell us how does the team associat
