Why do growers love the SEQUOIA® Cherry?
The SEQUOIA® Cherry offers growers an early cherry that is a strong producer and is signifi-cantly “cleaner” in respect to grade defects compared to competing cultivars in the same timeframe. For a grower, that means the chance for a good crop with a higher percentage of the picked crop actually making into a carton instead of being sent down the cull shoot. Additionally, the SEQUOIA® is significantly more rain resistant than its major competing cultivar. Although there has not been a scientific study, anecdotal evidence suggests that the major competing variety to SEQUOIA® will have from 300 to 500% more damage in rain events in the same orchards than the SEQUOIA®. The mitigation of loss of crop is significant. That crop loss mitigation also lends confidence to the trade that more fruit will be available in the event of inclement weather. What is the SEQUOIA® Cherry? SEQUOIA® is a tradename for fresh cherries. The name has been predominantly used for the exclusive, proprietary, patent
