A company is willing to supply the programme with ‘freebies. Can they be given a programme credit?
A. This depends on the nature of the programme and what the items are. If they are unusual and expensive objects or services which are editorially important to the programme, then a simple “with thanks to” credit at the end of the programme is likely to be permissible or, alternatively, identification of the items or the company providing them within the programme may be allowed, if editorially justified and not too prominent. However, both cannot be given. It is also usually permissible to give a “with thanks to” end credit to, for example, tourist boards or public bodies who have assisted with filming.
