Apart from the organization-to-organization influence that some news operations might seek to wield, what about the personal work for hire that Poynter faculty do for news organizations?
Every year, Poynter faculty members are allowed 20 days each to perform consulting work for news organizations. Sometimes, the faculty member conducts a workshop for the news organization in his or her area of specialization, e.g., leadership or reporting or ethics. Other times, consulting can involve strategic advice. Poynter personnel doing such work are paid their regular Poynter salary for the consulting days. Poynter caps the daily fee they charge at $1,500. Some news organizations say they like the arrangement because it enables them to provide training for many more staff members, at their own location, than they are able to send to Poynter. Poynter’s consulting policy has two objectives: keeping Poynter faculty connected to the real world of newsrooms, and enabling faculty members to supplement their income in a way thats consistent with Poynter goals. As a practical matter, faculty members sometimes write about (with permission) some of what theyve observed during their consul
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