Are all Kenra® shampoos safe for color treated hair?
Kenra® shampoos contain a unique ingredient (Sodium Myreth Sulfate) that is especially mild and gentle on your hair and skin. This gentle ingredient is also critical for daily cleansing because it will not deplete any moisture or color out of hair like some shampoos. For optimum color retention, we recommend our Kenra Platinum Shampoos with three advanced cleansing and moisturizing systems exclusively formulated to preserve color integrity with our exclusive Color Care Complex. Sulfate-Free shampoos and botanically enriched conditioners work together to preserve the integrity of hair color and to manage specific hair types.