Are consumers truly willing to watch full-length TV shows and movies on their computers?
Kilar: They’re absolutely willing to do that. The resolution is of a high enough quality that they actually find it to be a pleasing experience. It’s media on their terms. They can watch a full episode or a full feature film whenever they want, when it’s convenient for them. There’s a lot of appeal in that. IWM: Is watching, for example, NBC’s “The Office” on Hulu a different experience from watching it on a traditional TV set? Kilar: It is in that you can do a number of things that are unique to the Hulu environment. If you’re watching “The Office” on Hulu, and you see a funny moment with Steve Carell or John Krasinski, you can take that clip and email it to a friend or family member. Or you can embed it in your blog or social networking page. It’s as much about the conversation as it is about the consumption. IWM: After a few minutes of watching the movie “Dude, Where’s My Car?” on Hulu, I was hit with a 30-second commercial. Viewers don’t find such interruptions intrusive? Kilar: We
