Are JitterGrams better than print coupons?
JitterGrams are delivered to your customers at exactly the time you think they’re making a purchase decision, like 4:30 p.m. when they’re deciding to dine in or out that evening. Consumers respond to 70% of product/services offers received by text messages, versus 30% of offers via e-mail. Mobile messaging coupons have a much higher redemption rate, as high as 7% in some studies, versus 1% to 1.5% for printed coupons.