Are personal video recorders (PVRs) on the rise?
There’s nothing more intrusive than a television commercial, and that might be why increasingly more people are skipping them. Although the amount of people using PVRs, such as TiVo, hasn’t exactly exploded since they became available a few years ago, their availability is causing quite a bit of consternation among marketers and broadcasters. PVRs are in the same category as ad-blocking software on the Internet. Even though they are not widely used, their mere availability has marketers discussing contingencies for a time when seeing ads might be a matter of choice. • Is spam killing online advertising? Spam, whether it’s in your inbox or appearing as nasty advertising tricks on the Web, is on the rise. Some people think it is poisoning online advertising and its growth will result in Internet marketing’s downfall. The more worthless junk people get through email, the less likely they are to respond to legitimate offers from upstanding companies. And each time consumers are tricked int
