Are there rules for making energy savings claims in ads?
The FTC’s Appliance Labeling Rule and the R-Value Rule address energy savings claims for appliances, lighting products, and insulation. For example, under these rules, energy efficiency claims in ads must be based on specific standardized tests. Environmental Advertising Are there rules for using environmental claims like “recycled” or “ozone-friendly”? The FTC’s Guides for the Use of Environmental Claims cover how words like biodegradable, recyclable, and environmentally friendly can be used in ads. In addition, some states have laws governing environmental claims. Check with the attorney general’s office of the states where you plan to advertise. The phone numbers are in the Consumer’s Resource Handbook. The above article was reprinted from the Federal Trade Commission’s web site on April 16, 2001. Check the FTC web site for changes to the article.
The FTC’s Appliance Labeling Rule and the R-Value Rule address energy savings claims for appliances, lighting products, and insulation. For example, under these rules, energy efficiency claims in ads must be based on specific standardized tests. If you advertise appliances online, ask the FTC for Complying with the Appliance Labeling Rule: A Guide for Retailers.
Related Questions
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- Are there rules for making energy savings claims in ads?
