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Aren’t our natural qualities – clean and green – our real advantage?

April 26, 2017advantage clean natural qualities

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Aren’t our natural qualities – clean and green – our real advantage?

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a.New Zealand’s clean green image has worked well – especially for the tourism and food industries and it remains part of New Zealand’s positioning. New Thinking positioning aims to build on the clean, green image and create recognition of the broader characteristics that define our people, businesses and country. This is especially important for the range of industries and businesses in New Zealand that are not operating in spheres where clean and green is relevant.