Ask An Expert: Should I De-index Outdated Web Pages?
“Ask an Expert” is an occasional feature where we ask ecommerce experts questions from online merchants. For this installment, we address a question about removing outdated web pages that are indexed on search engines. It comes from Biba Pearce, a web copywriter and search-engine-optimization specialist, who works out of South Africa. For the answer, we turn to Stephan Spencer. He is vice president of SEO strategies at Covario, an SEO technology firm, and a long-time contributor to Practical eCommerce on the subject of SEO. If you’d like to submit a question, email Kate Monteith, staff writer, at kate@practicalecommerce.com and we’ll attempt to address it. Biba Pearce : “I noticed that some of my client’s web pages contain old, outdated content from several years ago. While I realize that this is not good for web users, the pages are well-indexed, and they come up in the number one spot on the search engine results pages (SERPs). “Where should I draw the line between old content that i
