Blending Direct Marketing and Social Media: How is it Done?
If you’re like many mid- to large-sized businesses today, you’re probably experimenting with online customer communities. But smart marketers realize that no single channel should be relied on to reach consumers. This session is designed to offer tips for those of you looking for fresh ways to mix your mail, digital and other media to promote an engaging marketing message. In these new social forums,community is content. You will hear how marketers are leveraging contributions from customers and promoting interactive features on their Web sites to revitalize direct mail content. Featuring: Jeff Swystun, Chief Communications Officer, DDB Worldwide;Beth LaPierre, Chief Listening Officer, Eastman Kodak 2:45 PM – 3:30 PM Blending the Physical and Virtual Worlds with Augmented Reality Marketers are obsessed with the next “big” thing and in this case it might just be the interactive experiences generated for consumers through augmented reality. This session will explore how companies like Le
