Can Amateur and Semi-Pro Sports Teams Benefit From Social Media?
Note: This article was written for inclusion in the April newsletter for FundSport.com. FundSport.com is an online grassroots sport community providing sport clubs and athletes from around the world with professional, easy-to-understand advice and articles on all aspects of grassroots sport. We cover a range of topics including sponsorship, fundraising, the Internet and social media, club management, PR and marketing. We have all heard stories of how professional sports teams are using social media to build their fan base, promote events and create new revenue opportunities. And, you might be asking yourself “Can an amateur or semi-professional sports team benefit from social media?”. After all, these professional sports teams already have a large loyal fan base and a marketing budget to put towards their efforts, right? The fact is, social media does not require a big budget and you don’t need millions of fans to see a positive return from your social media efforts. If you could put a
