CAN BRILL REBOOT HOT DOT-COM?
BY PAUL D. COLFORD DAILY NEWS BUSINESS WRITER Sunday, April 1th 2001, 2:20AM Inside.com, launched in May by three publishing insiders as the ultimate in news and data for media and entertainment movers, has veered into survival mode. Nearly a year later, it appears that a mainstay of that target audience, brash media entrepreneur Steve Brill, is stepping forward to buy Inside.com before it runs out of money and fold it into his competing company. Brill also is expected to absorb Inside magazine, which debuted in December, into his three-year-old media magazine, Brill’s Content, and aim what is now a consumer-oriented monthly at the industry professionals who have been Insiders’ primary audience. Meanwhile, a question being asked in New York media circles this weekend is: Which of the three founders of parent company Powerful Media and which of the well-regarded journalists writing for Inside.com will stick around for the ride with Brill? The three founders are Kurt Andersen, former edi
