Can design save the automotive industry?
SA: Taken holistically, yes, design can save the industry. I say this because design is, at it’s best, so much more than the last 30mm of a car’s exterior. Basically, design is a business process which sets out to determine how a product “does a specific job” for its consumer. Whether that be simple tasks like running the kids to school, making the best use of time while getting to work, or a four wheeled manifestation of what you’d like others to think of you, transportation design has and will continue to shape how we move ourselves in the future. For me, the best efforts of all designers must equally move our hearts as much as our bodies. Let Steve Anderson create a hand-crafted document of your special automobile (or bbq grille). See more of Steve’s amazing work, and contact him through his website at: www.saillustrations.
