Can I continue using my college, department, program or business unit’s older logo since audiences recognize it?
As of Sept. 1, 2010, only the newer college, department, program and business unit logos are permitted for use in all university communications, advertising and websites. Older style logos that are not in line with current UH branding are no longer permitted. The current official University of Houston logos are the only authorized logos representing any college, department, program, or business unit affiliated with UH. Research has shown that other top tier universities have consistent branding across all academic and business units. Other research has shown that the individualized logos that many colleges, departments, program and business units at UH used in the past caused confusion to audiences both inside and outside the campus community. Many audience members had trouble telling which organizations were part of the university and which were not.
Related Questions
- My department, program or business unit is different from others on campus. Can I have unique branding or continue to use older branding?
- How can I still use an image that may be part of my college, department, program or business unit’s old logo?
- Can I continue to use my college, department, program or business unit’s older logo?
