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Can I still use the Ad Delivery Report if I’m using a third-party analytics package?

April 26, 2017AD analytics DELIVERY I’m package report third-party

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Can I still use the Ad Delivery Report if I’m using a third-party analytics package?

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Yes, you can still use the report in any way that will help you manage your account. Please note that data on your return-on-ad-spend (ROAS) and cost-per-acquisition (CPA) will only be displayed in the report if you are using the Conversion Only or Full Analytics tools in your account. We recommend using ROAS and CPA as the key factors in using the Ad Delivery Report to evaluate any changes to your network distribution settings. Changing your network distribution settings based on volume of clicks alone is not advised, because clicks from different sources may offer higher or lower value to your business. View best practices for using the Ad Delivery Report with Blocked Domains.