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can someone explain to me wat exactly is meant by diffusion in innovation of diffusion theory?

April 26, 2017Diffusion explain innovation meant Theory Wat

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can someone explain to me wat exactly is meant by diffusion in innovation of diffusion theory?

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Hi, Diffusion of innovation theory predicts that media as well as interpersonal contacts provide information and influence opinion and judgment. Studying how innovation occurs, E.M. Rogers (1995) argued that it consists of four stages: invention, diffusion (or communication) through the social system, time and consequences. Rgds!