Can the initials WWF be used by the World Wrestling Entertainment Inc.?
Answer… As a global conservation organization that relies heavily on the recognition and the influence of its name and brand, WWF is very concerned about the use of the initials “WWF” by the World Wrestling Federation Entertainment, Inc. In 1994, WWF and World Wrestling Federation Entertainment entered into an agreement to settle a series of disputes created by the Federation’s expansion into geographical areas and markets likely to affect WWF’s identity. This agreement limited the Federation’s use of the initials ‘WWF’, which initials WWF has used virtually since its inception in 1961. However, the World Wrestling Federation Entertainment breached this agreement literally thousands of times. Unfortunately, all WWF’s repeated requests to the Federation to abide by the agreement failed despite the fact that the Federation freely negotiated and signed the agreement. WWF was therefore forced to take legal action. On 10 August 2001, the court in London upheld the 1994 agreement limiting