Can users sign up to just use the cluster analysis module of EZSegment, without using Suman Inc’s objective driven approach?
The cluster analysis module of EZSegment can be used exclusively to perform cluster analysis. It offers many statistical benefits such as explicit optimization of fitting functions, the ability to achieve cluster analysis on large data sets involving thousands of observations and hundreds of variables. It provides many features of redefining variables, creating new variables, and ranking variables in its segmentation structure. Most importantly, the cluster analyses tools in EZSegment operationalize and bring to life sumaninc.com’s goal-driven segmentation approach. For best segmentation results, we recommend using both the goal-driven segmentation methodology and the proprietary cluster analysis software in tandem.
