DID HALO 3 HIT BOX OFFICE SALES?
Some industry analysts are blaming the release of the videogame Halo 3 for the current dive in movie ticket sales. Advertising Age has observed that over the Oct. 5 weekend, after Halo 3 had sold $300 million worth of copies, the box office was down 27 percent below the same weekend last year — the worst performance for an October weekend since 1999. Over the same weekend, The Heartbreak Kid, which some box-office gurus had predicted would make up to $30 million, brought in only $14 million. “The audience on this game is the 18-to-34 demographic, similar to what you’d see in cinemas,” Mike Hickey, an analyst at Denver research firm Janco Partners, told AdAge, adding that the box-office slide “could last for several weeks.
