Did Multiverse approach Fox about the license, or did Fox approach Multiverse?
James Cameron, director of Titanic, the first two Terminator movies, Aliens, and so on, is on the Multiverse board of advisors, along with his producer Jon Landau. They have a great relationship with Twentieth Century Fox, so they introduced Fox and Multiverse. In the first meeting, we were talking with the Fox Licensing and Merchandising folks about virtual worlds and massively multiplayer online games. They said, “Here’s a list of some of our properties. Which of these do you think would make a great MMO?” I didn’t really look at the list, and said, “Is Firefly on the list? Firefly would be perfect!” Happily, the Fox folks were fans. They were really enthusiastic about the idea, and of course Multiverse is chock-full o’ Browncoats. So from that meeting onward, it was all about making this game happen. That’s what drove this partnership forward–everyone really wants to live in the Firefly universe. Are connections with the original writers, cast and crew spelled out in the license? If
